Allen Taylor

Content Marketing Versus Content Publishing

he buzzword in Internet marketing for the past three years or so has been “content marketing”. The term is nothing new, the concept even less so. […]

Case Study: Nick Loper Builds Brand Authority With E-books

ick Loper is the author of seven e-books. The most successful of these to date is “Work Smarter“. Loper said the book has sold at least […]

What KU’s New Pay Terms Mean For Nonfiction Authors

ast month, Amazon announced big changes to how it will pay authors who publish books through its Kindle Direct Publishing platform and opt in to the […]

Case Study: Steve Scott Focuses First on List Building

teve Scott is the author of 58 books, including bundles and translations. His most successful book to date is a little gem that went live on […]