Allen Taylor

Why Cheap Content Is Dying

ast October, content mill superstar Demand Media published a press release announcing the sudden resignation of CEO Richard Rosenblatt. The natural question that follows a move […]

Is There Room For Digital Non-Fiction Books?

f you know who Guy Kawasaki is, it’s likely because you’ve seen his books and perhaps have even read one. Or you may have heard him […]

Who Can (And Can’t) Be An Indie Publisher

he indie publishing business just keeps growing. Every day, more authors are doing it, but are they doing it successfully? Some are, some aren’t. The big […]

Who Benefits From Case Studies?

ase studies are a form of story marketing. They provide a chance for an individual or a company to tell their story, a customer story, or […]