Allen Taylor

6 Special Report Formats That Position Your Brand as the Ultimate Authority

nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]

6 Steps to a Compelling White Paper

hether you want a white paper designed to generate leads for your business or simply to spark a conversation in your industry, there are certain steps […]

12 Types of Non-fiction Books You Should Publish

here are huge misconceptions about book publishing today. But I want to talk specifically about non-fiction books, just for a minute. There has been a lot […]

8 Types of E-mail Content

-mail marketing has become an essential form of marketing at the beginning of the 21st century. But there are different kinds of e-mail content. You don’t […]