Allen Taylor

Kevin Kruse Hawks Credibility in a Tight, Narrow Niche

evin Kruse didn’t get into independent publishing for the money. He sees it as a way to reach more people with a message that falls into […]

4 Key Components of White Paper Authority

hat makes a white paper authoritative? Is it the person writing it? Perhaps it is the content of the white paper itself. Or could it be […]

Big Fish, Small Pond: How Eric Goldman Proffers Influence With Law Textbooks

ric Goldman has a different approach to e-book publishing. A professor at the Santa Clara University School of Law, he decided to write and publish a […]

The Undeniable Could-Cost-You-A-Sale Truth About Nonfiction Book Publishing

fter conducting 11 case studies with successful book authors (eight of them published so far), I have learned a few simple truths about the world of […]