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How to De-Hype Your Content

ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]

Case Study: Carol Tice Finishes Strong with ‘Start Here’

arol Tice spotted a hole and wanted to fill it. “None of my books were curated, with many writers’ points of view,” she said. “That’s more […]

An Interview With Mark Coker of Smashwords

he zenith of my month was interviewing Mark Coker, CEO of Smashwords. He said some interesting things, including a lot about how many jobs are being […]

Taylor’s Tips for Managing a Branded News Website

ne of the growing trends in content marketing is the branded news publication. Does it really matter if you call them magazines, blogs, or news portals? […]