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Big Fish, Small Pond: How Eric Goldman Proffers Influence With Law Textbooks

ric Goldman has a different approach to e-book publishing. A professor at the Santa Clara University School of Law, he decided to write and publish a […]

The Undeniable Could-Cost-You-A-Sale Truth About Nonfiction Book Publishing

fter conducting 11 case studies with successful book authors (eight of them published so far), I have learned a few simple truths about the world of […]

Case Study: Ruth Ross Drives Engagement With Hybrid Publishing

he key to Ruth Ross’s success as an author is her relationship to her publishing partner, Authority Publishing. She left a cozy corporate career to tell […]

3 Ways to Do E-mail Marketing Right

here are many ways to do e-mail marketing. If you listen to the gurus, they’ll want to enroll you in some course to teach you the […]