business publishing

10 Basic Types of Case Studies

ase studies are a popular marketing tool these days because the word is out: They are one of the top three most influential types of content. […]

6 Special Report Formats That Position Your Brand as the Ultimate Authority

nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]

5 Reasons to Self-Publish Your Business Book

ou’re a successful business professional with a proven track record. You also have an idea for a book. Where do you start? You could go the […]

Why Case Studies Make Powerful Stories

o matter what kind of business you’re in, case studies present a unique opportunity for you to tell your story. They are powerful storytelling formats because […]