How to De-Hype Your Content

ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]

Who Benefits From Case Studies?

ase studies are a form of story marketing. They provide a chance for an individual or a company to tell their story, a customer story, or […]

A Tale Of Two Stories

recently downloaded a free e-book from Amazon, “The Whirlwind In The Thorn Tree,” Book One of “The Outlaw King” by S.A. Hunt. I’m only 6% of […]

Why Don’t You Publish It Yourself?

recently responded to a call for ideas with a recognized niche publishing house that wanted to create a non-fiction imprint. They liked my idea but asked […]