If you’re an author, or you’re planning to become an author, and you’re looking for creative ways to use your book as a calling card, I’ve got great news for you. Using a book as a calling card is one of the most powerful ways to leverage authorship into other benefits. Whether you are looking to increase your worth, move up another notch on the corporate ladder, or gain additional credibility as a subject matter expert, a book can help you get there.
Other authors have done just that. Here are three independent authors who have used their books as calling cards or leveraged their status as authors to increase their stature as public speakers or on-the-go executives:
A calling card is like a business card, but it is often used to promote an individual rather than a business. The focus is on showcasing the person holding the card as an expert in their subject area. A book is the perfect tool for such a task. Here are five unique ways to use a book you have published as a calling card.
There are many reasons to author a book. It’s not always about sales. Sometimes a book can create new opportunities for you in ways beyond income or direct sales. A $20 book given away as a prize or a calling card–even if you give away 100 copies and it costs you $20 for each copy–can lead to thousands of dollars in sales on higher end consulting services, expensive information products, and public speaking gigs where you can get paid a lot more for your expertise.