I’m going to assume for the purpose of this discussion that you have a website and that you would like to position yourself as a recognized authority (an expert) in your niche. How can you do that simply without spending a fortune?
I can sum it up in one sentence: Become a niche publisher.
This little formula will work whether you are a lawyer, a carpenter, a fiction writer, an auto mechanic, or a business executive. Whatever your expertise is, you are not truly an expert unless you are perceived as an expert.
So your job is to manage your audience’s perception, re-creating yourself as an expert in their minds.
If you want people to see you as an expert, then you have to act like an expert. In this century, experts are publishers. That means you’ve got to establish a system that promotes you and your business as problem solvers that people will turn to for helping them solve their niche problems. Here’s how you do that in 5 easy steps.
Beyond these steps, anything else you can do to establish your reputation as an expert is in your hands. Try podcasting, speaking engagements, or webinars. It’s your business. If you’re an expert and can prove it, your publishing enterprise will reflect that.
Are you ready to boost your authority? Looking for ways to expand your reach and deliver the best content for your niche audience? Download my free report, “14 Types of Authority Content.” Learn the 14 types of content that will keep your audience coming back for more and instantly make you an authority they can rely on.
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