Another name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. When targeted toward businesses (B2B), I prefer the term “white paper,” especially when the topic is technical in nature. For business-to-consumer (B2C) marketing, however, “special report” is easier to understand for the average lay person, therefore, I prefer that term for B2C targeting.
With these distinctions in mind, anything said about producing white papers can generally be applied to special reports, and vice-versa. Today, I’d like to discuss the six special report formats that can make your B2C business brand an authority in your niche.
The purpose in discussing these six special report formats is not to say this is an exhaustive list of special report types. Rather, I offer these six basic types of special reports as easy and popular ways to brand your business an authority in your niche. When done right, they can be compelling, spark an interest in your subject matter, and generate new leads for your business.
Now, without further ado, here are the special report formats I recommend for B2C authority branding:
Now that you’ve got the low down on special reports, need help deciding which type of report you should present to your audience? Call me at 717-253-2306.
Are you ready to boost your authority? Looking for ways to expand your reach and deliver the best content for your niche audience? Download my free report, “14 Types of Authority Content.” Learn the 14 types of content that will keep your audience coming back for more and instantly make you an authority they can rely on.
You have successfully joined our subscriber list.