Content curation has become a popular method of publishing online, though not without a fight. It has its detractors, critics, and naysayers. In the early days of content curation, it was easy to find such critics with a simple search. But content curation has become so mainstream now that you’ll have to dig deep to uncover those articles today. If you search Google for “content curation” today, you’ll get pages and pages of search results hailing it as modern publishing’s pearl of great wisdom. It appears that content curation is here to stay.
That doesn’t mean it’s easy.
In fact, good content curation requires a keen eye for detail. It’s not like pulling up a blank page and just writing to see what comes out, which is what a lot of blogging is these days. Rather, great content curation requires some time. It could even take up as much time as creating fresh content from scratch, despite the common myth that it’s easier and less time consuming. Of course, if you have automation tools that help you find content to curate, that can save you time. Still, great content in any format requires a commitment.
The essence of curating content is much like curating art for a museum. You pick the best and most relevant sources and content and bring them together to package them into one publishing product. These pieces of content can be disparate and unrelated, but by putting them together in a single package you can tell a story that can’t be told any other way. In many cases, you can shed light on a specific topic by compiling a list of resources or valuable pieces of information on that topic to benefit your audience. Doing it well can establish you as an authority in your technology niche. I hope this resource helps you do that better.
If you’re going to engage in content curation, versus creating from scratch, you need a good reason. Don’t just do it for the sake of doing it. Your audience will know.
Also, be mindful of the five models of content curation. While you need to have a good reason for curating content, you should also use the model that is most appropriate for your audience, your style, and the purpose for which you are curating. And now, without further ado, let’s discuss the 31 best practices for content curation. If you publish technology-related content, I hope you’ll find this list pure gold.
Sourcing your content accurately, professionally, and with the proper attribution is just as important as curating the content in the first place. Now that we’ve discussed the best practice for curating content, let’s talk about the best practices for sourcing your curated content.
When you plan your next technology-based content curation strategy, put these 31 best practices into play. You’ll be glad you did!
Allen Taylor is an award-winning journalist, editor of several finance- and technology-focused online publications, and a content marketers of 13 years. Need an expert writer for your next content project? Contact me.