B2B content

lead magnet downloads

12 Powerful Lead Magnets That Prove Your B2B Authority

Lead magnets allow you to attract new prospects for your business with only minimal effort. What makes them such brilliant and powerful marketing tools is their […]
online marketing

6 Online Marketing Challenges Fintech Companies Face

Earlier this month, Forbes highlighted 10 big challenges fintech companies face. Having worked in this space now for about five years, I can vouch for some […]
marketing for alternative lenders

3 Online Marketing Tips for Alternative Lenders

It’s been 11 years since I wrote my first blog post. Since then, I’ve written thousands more, and on top of that, I’ve penned several thousand […]

10 Basic Types of Case Studies

ase studies are a popular marketing tool these days because the word is out: They are one of the top three most influential types of content. […]