brand authority

You Think You’re An Authority In Your Field – Does Anyone Care?

The following guest post confirms what I’ve been discussing about authority publishing. Specifically, there are three takeaways Adam Witty shares about authority marketing that coincides with […]
special reports

6 Special Report Formats That Position Your Brand as the Ultimate Authority

nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]

Content Marketing Versus Content Publishing

he buzzword in Internet marketing for the past three years or so has been “content marketing”. The term is nothing new, the concept even less so. […]