Content Marketing

Legal blogging and journalism

Latest Market Entry – Legal

It’s been a long time since I’ve written about the law with any consistency. I started as a newspaper editor in August 2000 with Today Newspapers […]
Amazon Douglas Preston e-book prices

Oh Amazon, Oh Hachette …
Oh, Lord!

ast Friday, I was sitting at home, minding my own business, not doing anything in particular other than enjoying a little quality one-on-one time with Mr. […]
content quality

Why Cheap Content Is Dying

ast October, content mill superstar Demand Media published a press release announcing the sudden resignation of CEO Richard Rosenblatt. The natural question that follows a move […]
10 types of case studies

Why Case Studies Make Powerful Stories

o matter what kind of business you’re in, case studies present a unique opportunity for you to tell your story. They are powerful storytelling formats because […]