Case studies are among the top three most influential types of content online. They fall in right behind white papers and significantly higher than blog posts, […]
[K]evin Kruse didn’t get into independent publishing for the money. He sees it as a way to reach more people with a message that falls into […]
[W]hat makes a white paper authoritative? Is it the person writing it? Perhaps it is the content of the white paper itself. Or could it be […]
[E]ric Goldman has a different approach to e-book publishing. A professor at the Santa Clara University School of Law, he decided to write and publish a […]