sales funnel marketing hype

How to De-Hype Your Content

ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]
information-rich website business niche

How to Increase Your Local Business’s Website’s SEO

ocal business owners who think that simply putting up a website and forgetting about it are seriously hurting their Web rankings. Many search engine optimization (SEO) […]
content quality

Why Cheap Content Is Dying

ast October, content mill superstar Demand Media published a press release announcing the sudden resignation of CEO Richard Rosenblatt. The natural question that follows a move […]
brand journalism

The Undeniable Top 10 Digital Publishing Platforms

It doesn’t matter what you want to publish, you’ll need a platform. If you are publishing electronically, then your platform should have a digital publishing component. […]