brand authority
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- White Papers
The following guest post confirms what I’ve been discussing about authority publishing. Specifically, there are three takeaways Adam Witty shares about authority marketing that coincides with […]
nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]
he buzzword in Internet marketing for the past three years or so has been “content marketing”. The term is nothing new, the concept even less so. […]