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ase studies are a popular marketing tool these days because the word is out: They are one of the top three most influential types of content. […]
nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]
hether you want a white paper designed to generate leads for your business or simply to spark a conversation in your industry, there are certain steps […]
here are huge misconceptions about book publishing today. But I want to talk specifically about non-fiction books, just for a minute. There has been a lot […]