authority content

10 Basic Types of Case Studies

ase studies are a popular marketing tool these days because the word is out: They are one of the top three most influential types of content. […]
special reports

6 Special Report Formats That Position Your Brand as the Ultimate Authority

nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]
white paper writing

6 Steps to a Compelling White Paper

hether you want a white paper designed to generate leads for your business or simply to spark a conversation in your industry, there are certain steps […]
non-fiction book publishing

12 Types of Non-fiction Books You Should Publish

here are huge misconceptions about book publishing today. But I want to talk specifically about non-fiction books, just for a minute. There has been a lot […]