case studies

6 Ways to Publish Case Studies

ase studies are among the top three most influential types of content online. They fall in right behind white papers and significantly higher than blog posts, […]
Kevin Kruse Amazon author page

Kevin Kruse Hawks Credibility in a Tight, Narrow Niche

evin Kruse didn’t get into independent publishing for the money. He sees it as a way to reach more people with a message that falls into […]
write the white paper

4 Key Components of White Paper Authority

hat makes a white paper authoritative? Is it the person writing it? Perhaps it is the content of the white paper itself. Or could it be […]
goldman tushnet advertising & marketing law casebook

Big Fish, Small Pond: How Eric Goldman Proffers Influence With Law Textbooks

ric Goldman has a different approach to e-book publishing. A professor at the Santa Clara University School of Law, he decided to write and publish a […]