content marketing

content marketing vs. content publishing

Content Marketing Versus Content Publishing

he buzzword in Internet marketing for the past three years or so has been “content marketing”. The term is nothing new, the concept even less so. […]
autoresponders

6 Ways You Can Re-Purpose Your Content

e-purposing content is one of the most powerful things you can do. It’s easy, takes less time than creating original content, and it can pay off […]
sales funnel marketing hype

How to De-Hype Your Content

ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]
branded news publishing

Taylor’s Tips for Managing a Branded News Website

ne of the growing trends in content marketing is the branded news publication. Does it really matter if you call them magazines, blogs, or news portals? […]