[T]he buzzword in Internet marketing for the past three years or so has been “content marketing”. The term is nothing new, the concept even less so. […]
Re-purposing content is one of the most powerful things you can do. It’s easy, takes less time than creating original content, and it can pay off […]
[C]ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]
[O]ne of the growing trends in content marketing is the branded news publication. Does it really matter if you call them magazines, blogs, or news portals? […]