ontent is designed to do one thing: Sell products and services. Sure, it may advance other goals throughout the sales process — lead and traffic generation, […]
he zenith of my month was interviewing Mark Coker, CEO of Smashwords. He said some interesting things, including a lot about how many jobs are being […]
ne of the growing trends in content marketing is the branded news publication. Does it really matter if you call them magazines, blogs, or news portals? […]