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9 Super Truths about SEO

earch engine optimization (SEO) has both a good and a bad reputation. The good reputation is this: Anyone with a solid SEO strategy geared toward improving […]

10 Basic Types of Case Studies

ase studies are a popular marketing tool these days because the word is out: They are one of the top three most influential types of content. […]

6 Special Report Formats That Position Your Brand as the Ultimate Authority

nother name for white paper is special report. Some industries prefer the latter over the former, and for certain practical reasons, it is a better term. […]

6 Steps to a Compelling White Paper

hether you want a white paper designed to generate leads for your business or simply to spark a conversation in your industry, there are certain steps […]